Our Platforms

TV

  • 13 million Australians

    Watch each month

  • Low Clutter

    Only 5 minutes of advertising per hour

  • 6 TV channels

    In the portfolio

SBS reaches over 13 million Australians each month through our TV portfolio which includes SBS, SBS HD, SBS VICELAND, SBS VICELAND HD, Food Network and NITV. There is a strategic focus on utilising multi platform event television across the key genres of news and current affairs, documentary, food, drama, sport and entertainment.

SBS is the destination for distinctive Australian storytelling, in-depth international news and current affairs, sport which unites communities and the world’s most diverse dramas and documentaries. Audiences come to SBS for the bigger picture on global issues and inspiring entertainment that encourages greater acceptance, appreciation and celebration of diversity and different perspectives.

SBS VICELAND’s cutting-edge, contemporary programs are made for young people, by young people talking about the issues that matter to them. Much-loved SBS daily news The Feed sits alongside international news, current affairs and sport, exclusive and original documentaries, entertainment and movies, hand-picked and curated by SBS for an Australian audience.

Food Network is a 24/7 free-to-air foodie channel for all Australians, with a focus on simple, authentic and everyday food inspiration from cultures everywhere, on television and online.

NITV is the home of Indigenous storytelling, delivering Australia’s only national Aboriginal and Torres Strait Islander television news service. With programs that inspire, instill pride and lead to a greater understanding of Indigenous Australians and cultures, NITV helps all Australians to connect with our rich Indigenous history.

SBS is dedicated to broadcasting a diverse range of acquired and commissioned content, and the SBS Media team connect advertisers with unique and diverse programming through tailored campaign solutions and advertising opportunities. Our dedicated Brand Partnerships team develop go-to-market sponsorship opportunities, build value for clients, and develop and implement partnerships that connect brands with the unique SBS environment.

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Digital

  • 6,000+ Hours

    Of premium content available on On Demand

  • 95% video viewability rate

  • 94% pre-roll completion rate

SBS’s video streaming platform, SBS On Demand, provides more than 6,000 hours of premium content available to watch for free anytime, and available on multiple platforms from Smart TV apps to gaming consoles, set top boxes and mobile devices.

SBS On Demand allows users to catch up on content aired across all SBS channels as well as a catalogue of exclusive, web-only content including thousands of movies, documentaries and drama programs.

SBS On Demand includes only 5 minutes of advertising across the platforms providing a low clutter environment for advertisers. Ads achieve high completion rates with very high viewability and can be targeted in many ways to reach segments of the broad SBS digital audience. Advertisers can also choose to deliver ads by platform, genre of content, demographic, program, movie genre, movie collection, geographical state and time.

The World Game provides comprehensive coverage of world soccer and the FIFA World Cup, and is Australia's number 1 source for football news, live scores, live streaming and video highlights.

SBS is the home of international cycling in Australia, and Cycling Central keeps you up to date with all the latest news and coverage from cycling events around the world.

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Radio

  • 68 languages

    Used across broadcast programs

  • 4 music stations

    Targeting Australia’s youth audience

  • 24/7 Arabic radio

    Providing news and content for Australia’s Arabic community

SBS Radio is Australia’s truly national in-language broadcaster, with the capability to broadcast in more than 70 languages and accessible through multiple platforms including our popular SBS Radio apps, through podcasts, SBS Radio websites and digital television. We ensure we are constantly adapting to the changes in our audience consumption of media by providing different channels for SBS Radio to reach the communities. Campaigns can be broadcast nationally or split by state to maximise audience reach.

LOTE Maps for five major cities have been created to help clients explore what languages are most commonly spoken in local government areas or post codes.

Click here for Sydney, Melbourne, Brisbane, Adelaide and Perth.

SBS Radio delivers up to five minutes of advertising per hour. Fewer ads mean less clutter, helping you achieve effective and higher recall for your brand. Our listeners are also among the most engaged and attentive of audiences. They are appointment listeners who tune in specifically to hear their in-language programming and listen with intensity. Our program includes tailored content for specific migration patterns, settlement information and robust talkback.

SBS Arabic24 is a 24/7 Arabic-language news and information broadcasting service that includes the pop music program SBS PopAraby.

SBS PopDesi plays the hottest non-stop Bollywood music on digital radio, online and mobile.

SBS Chill comprises of a range of relaxing and chilled sounds from artists around the world. It is available on digital radio, online and mobile.

SBS PopAsia is Australia's leading Asian pop music and pop culture network broadcasting nationally on digital radio, mobile and online 24/7, plus a music hits television show on SBS VICELAND. 

Logos - SBS Arabic 24, SBS Pop Araby, SBS Pop Desi, Chill, SBS Pop Asia

 

SBS In Language

  • $98 billion

    LOTE households control 20% of all household spending

  • 7.7 million people

    Born overseas have settled in Australia

  • Every 2:19 minutes

    A new migrant arrives in Australia

SBS In Language provides specialist strategic consulting, translation services, subtitles, voice over, typesetting and video production to ensure you reach your clients in their own language. Services include production of print, audio and video content in over 70 languages and our team of specialist producers work with over 250 language contractors to deliver projects to government, corporate and agency clients, as well as internal SBS departments.

To find out more about SBS In Language, click here.

Cultural Competence

  • A Competitive Advantage

    Training staff in cultural competence makes your organisation more competitive

  • Online Access

    The Cultural Competence Program is delivered in app format.

  • Increase Market Share

    Increase market share to culturally diverse customers

The Cultural Competence Program is an online training course aimed at building capability around cultural diversity in the workplace. Providing scalable and cost-effective training for organisations in inclusion and cultural competence, it enables organisations to make diversity a competitive advantage.

It features a series of engaging multimedia learning modules and a wealth of resources aimed at enhancing cross-cultural understanding. Delivered as an app, the program is easily accessible online or can be downloaded for tablet or smartphone allowing for use anytime, anywhere and on any device.

To find out more about the Cultural Competence Program, please click here.

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